What is the rationale for re-branding? Mrs. Rebranding should start from herself. As a Minister of the Federal Republic of Nigeria, is she not involved in under-the-table deals? Has she not awarded or cause to be awarded frivolous contracts? We are still waiting for her reactions to the recent scandal in the press over her award of contracts to companies that never exist on the records of the Company Registry in Nigeria. Re-branding is another language for corruption in high places!
In defense of Dora's "re-branding" campaign, it is a good thing. For the first time in recent memory we have a govt that is starting to show some sign of thinking and actually doing something to defend the country from lies and media propaganda. No nation has successfully emerged from third world to a developing society or developed society without some form of 're-branding" or its own propaganda.
Think about it, for the first time the govt is actually trying to brand itself instead of having other countries and media brand it. Africa is not marketable. It the least marketable continent on planet earth. No country in Africa is marketable when it comes to anything else beside oil. African countries are seen as war ravaged, corrupt, disease, hunger, and poor. People often ask me "Are you from Africa?" or "do people in Africa still live in trees and walk around naked?" The rest of the world is ignorant of the countries in africa. They only see the terrible and bad stuff which the media projects to them. All the images we see of the continent is of war and disease and children with flies on their face and people with AIDS/ HIV.
We have to learn from our friends, the Chinese. Today, nobody talks or thinks about "communist China". Why? Chinese successfully re-branded themselves with exportable products, tourism, and open market even though the chinese govt is still as bad as before.
Folks, wake up from your low-self esteem mentality. Start believing in the goodness of your own country. Be proud of your country. one thing we do well as nigerians is talk about how bad nigeria is. infact, when two or three nigerians meet, the conversation will eventually end up on how terrible corruption is in nigeria. It has become our favorite past time thing to do: Trash talk our own govt. I understand the skepticism of Nigeria govt. Don't get me wrong, our leaders are uneducated fools with money in their minds. They are inept and have no clue. Just look at the national assembly -- the legislooters.
What do you do when somebody spread lies about you? what happens when people are afraid to come near you becuase of your color and "reputation" of your kind? You fight back and go on the offense. I recently saw the movie "DISTRICT 9". And believe me, it was not favorable to nigerians. Imagine millions of people who saw the movie believing nigerians are barbaric ritualist and a pest to any society where ever they are. Such movies promote bad image for Nigeria. And it is such image of nigeria that we do not want.
Dora's "re-branding" campaign should not be dismissed as fruitless but should be embraced and promoted to work to the goodness of our great country. It is not the only thing going on in govt to promote nigeria, there are other projects too going on. Re-branding is a way to bring all the goodness of this country together and show the world that Nigeria is a walking progress.
The answer is simple, Nigerian leaders are not recognised abroad thats why they use other nationals to embezzle Nigeria's resources.
At the moment Nigerian leaders are often swindled by these nationals so by re-branding Nigeria our foolish leaders in smart skin thinks it will enable the international bodies to embrace them so they can easily perpetuate their decietful acts(this will be the game of death for Nigeria).
Nigeria as a country will be great only if we the followers are resolute in the way we view our corrupt leaders.The accolades Dora received when she was the DG Nafdac was giving to her by the press.Honestly speaking,her feat as DG has been trivialised by the incumbent DG of Nafdac.You don't have to be a celebrity to fight just course,Dora was a celebrity fighting the fake drugs war.
The rebranding of naija started when Dora gave her daughter out in marriaage to a white man.I dnt have any problem with that,love comes in different shapes and colours but I still dnt believe in coincidence.Re-branding project has failed before it even started,what is there to rebrand when the state is in total collapse..The initiator of this thread had said it all,what rebranding project did ghana do b4 Obama visited?Dora shld ask herself this single question.........
Sometimes i feel like weeping for this country. Just when you feel someone is putting his best in the running of the affairs of this country, the next minutes its different. You begin to wonder, could this really be the Dora Akunyili of NAFDAC. How can a nation that is at the verge of collapse talk about re-branding. The re-branding we need now is our politicians, lets have a different attitude towards running public offices. Let our leaders have the interest of the nation at heart, then it will have a multiplier effect on the followers naturally, then we can start talking about re-branding the country.
You need not wash your hands because foreigners do their home-work before visiting a country. They don't blindly or foolishly rush to a country. That said, I am in complete agreement with you on this re-branding thing. There is nothing to re-brand about Nigeria. Nigeria needs a surgical operation to address her multi-facete problems.
The reason Dora Akunyili came up with the re-branding thing is she wants to show her boss, Yar'Adua, that she is doing something in her ministry. Nigeria government ministries and officials lack the necessary think-thank group that will come up with new ideas on how to move the country forward. So, when someone like Dora come up with something, people will jump to it even though there's nothing to it.
Instead of re-branding, I will support re-introduction of War Against Indiscipline. However, even before that is done, the government should try to provide the necessary infrastructure and enabled the enviroment for people to thrive.
Vin (Cool Breeze)Otuonye
It is a pity here. Many of them say am working for my father's land the the truth has become a open secret that most peoples' real behavior can only be know at the contest or struggle for a purpose which you and I know.... "Power" they say power corrupts and absolute power corrupts absolutely...... Tell me why on earth why will Akuyinli take this offer info'liar' minister? Did her record or antecedent match that? She was a fool who can not read from the wall that it is a tactics to end her political career. Sorry Akuyili, really you will make money from lie adverts and other estacodes but I can tell you that I can read from your activities that you are highly uncomfortable with your position cos you don't know how to manage such and you have become a puppet and stooge that is used to perpetuate the entrenching evil that had already pervaded the lot of atmosphere.
What of if you reject this position? Do you know it might have given you an edge to hold a better position in the nearest future.
Poor you in this situation which you found yourself and have no control over.
Yes dora let us down, what surprises me is dat she is really shameless. Our female politicians (COS DATS WAT SHE HAS BECOME) these days seem to be weak in character, lOOK at d INEC comissioner case, d woman who claimed 2 av a conscience and later reversed her decision.